|
Market Profile
MARKET PROFILE: The Market Profile Report Contains a Comprehensive list of demographic
information based on 1990 Census data updated to reflect 1997 estimates and 2002 projections.
Population and household count data on this report is retrieved at the census block level.
Area 1: 10 Mile Radius
Area 2: 20 Mile Radius
Area 3: 30 Mile Radius
Description
POPULATION & HOUSEHOLDS: Population and household information allows you to quantify the
market size and measure future market growth. Population Is defined as all living persons. Households include all
occupied housing units, regardless of the relationship of the relationship of the residents.
Population 7,282 Elevation 6,666
|
|
Area 1 |
Area 2 |
Area 3 |
| 2002 Population |
9,215 |
20,406 |
23,031 |
| 1997 Population |
8,841 |
19,659 |
22,219 |
| 1990 Population |
8,187 |
18,325 |
20,765 |
| Population Per Square Mile |
15 |
12 |
7 |
| 2002 Households |
3,607 |
7,774 |
9,070 |
| 1997 Households |
3,450 |
7,774 |
8,703 |
| 1990 Households |
3,178 |
7,181 |
8,112 |
| % Annual Household Growth |
1.2 |
1.2 |
1.0 |
HOUSEHOLD BY INCOME: Household income is a good indicator of the spending power
of your market
Household income including the income of all persons 15 years old and over. Median income divides the income distribution
into two equal parts, one-half falling above the median and half below.
| |
Area 1 |
Area 2 |
Area 3 |
| % Under $15,000 |
29.4 |
36.4 |
35.5 |
| % $15,000 -$24,999 |
17.5 |
18.4 |
18.7 |
| % $25,000 -$34,999 |
18.3 |
14.4 |
14.4 |
| % $35,000 -$49,999 |
16.6 |
14.9 |
15.2 |
| % $50,000 -$74,999 |
12.0 |
10.6 |
10.6 |
| % $75,000 -$99,999 |
3.7 |
3.2 |
3.2 |
| % $100,000 -$149,999 |
2.1 |
1.6 |
1.8 |
| % $150,000+ |
0.4 |
0.6 |
0.6 |
| Averaage Household Income |
$32,406 |
$29,599 |
$29,947 |
| Median Household Income |
$27,106 |
$23,608 |
$23,866 |
| Per Capita Income |
$12,504 |
$11,581 |
$11,609 |
POPULATION BY AGE: Population by age variables provide valuable information s to
the relative maturity or youth of a particular market. Median age divides the age distribution into two equal parts.
One-half falling below the median and one-half above.
| |
Area 1 |
Area 2 |
Area 3 |
| % Under age 6 |
8.5 |
8.2 |
8.2 |
| % Age 6-17 |
17.7 |
17.1 |
17.3 |
| % Age 18-24 |
11.1 |
11.2 |
11.3 |
| % Age 25-34 |
10.7 |
11.0 |
10.7 |
| % Age 35-44 |
14.2 |
13.5 |
13.5 |
| % Age 45-54 |
12.3 |
11.7 |
11.8 |
| % Age 55-64 |
8.3 |
8.5 |
8.7 |
| % Age 65 + |
17.2 |
18.9 |
18.4 |
| Average Age of Total Population |
37.5 |
38.4 |
38.2 |
| Median Age of Total Population |
37.0 |
37.0 |
37.0 |
POPULATION BY SEX
| |
Area 1 |
Area 2 |
Area 3 |
| % Male |
48.1 |
48.0 |
48.5 |
| % Female |
51.9 |
52.0 |
51.5 |
| % Females Under Age 6 |
8.0 |
7.7 |
7.8 |
| % Females Age 14-17 |
11.3 |
10.6 |
10.7 |
| % Females Age 18-24 |
10.2 |
10.2 |
10.2 |
| % Females Age 25-34 |
10.8 |
11.0 |
10.8 |
| % Females Age 35-44 |
14.4 |
13.5 |
13.6 |
| % Females Age 45-54 |
11.9 |
11.3 |
11.4 |
| % Females Age 55-64 |
8.3 |
8.7 |
8.9 |
| % Females Age 65 + |
19.3 |
21.6 |
21.2 |
| Average Age Female |
38.8 |
40.2 |
40.0 |
| % Males Under Age 6 |
8.9 |
8.8 |
8.7 |
| % Males Age 14-17 |
12.0 |
11.9 |
11.8 |
| % Males Age 18-24 |
6.4 |
6.4 |
6.9 |
| % Males Age 25-34 |
12.0 |
12.3 |
12.5 |
| % Males Age 35-44 |
10.7 |
11.0 |
10.6 |
| % Males Age 45-54 |
14.1 |
13.4 |
13.3 |
| % Males Age 55-64 |
8.2 |
8.3 |
8.5 |
| % Males Age 65 + |
15.3 |
16.1 |
16.0 |
| Average Age Male |
36.1 |
36.4 |
36.3 |
OCCUPATION: The occupation variables help you evaluate the composition of the labor force in a particular market.
The occupation variables based on the population 16 years of age and over employed in the labor force, except population
in the Armed Forces 7 Unemployed which are based on population age 16 +.
|
Area 1 |
Area 2 |
Area 3 |
| Population 16 + Employed in Civilian Labor Force |
3,475 |
7,303 |
8,327 |
| % White Collar |
50.7 |
49.7 |
48.6 |
| % Executive & Managerial |
8.9 |
9.9 |
9.5 |
| % Professional Specialty |
12.3 |
11.9 |
12.5 |
| % Technical Support |
2.0 |
2.4 |
2.3 |
| % Administrative Support |
13.7 |
13.0 |
12.4 |
| % Sales |
13.9 |
12.6 |
11.8 |
| % Blue Collar |
29.1 |
28.5 |
28.1 |
| % Precision Production, Craft & Repair |
10.3 |
10.8 |
11.0 |
| % Machine Operators |
3.4 |
3.3 |
3.1 |
| % Laborers, Handlers |
4.3 |
4.5 |
4.3 |
| % Farming, Forestry & Fishing |
2.2 |
2.6 |
4.8 |
| % Service: Private Household |
0.0 |
0.3 |
0.3 |
| % Service: Protective |
3.0 |
2.7 |
2.5 |
| % Service: Other |
15.0 |
16.3 |
15.8 |
| % Unemployed |
4.2 |
4.4 |
4.3 |
| % Population in Armed Forces |
0.2 |
0.1 |
0.1 |
| White/Blue Collar Ratio |
1.7 |
1.7 |
1.7 |
COMMUTE: The vehicle and commute variables are useful in determining the vehicle
ownership that can be anticipated around a site. Commute time refers to the total number of minutes that it takes
to get from home to work. Number of vehicles refers to the vehicle ownership per household.
| |
Area 1 |
Area 2 |
Area 3 |
| % Commute under 15 minutes |
70.2 |
73.9 |
70.5 |
| % Commute 15-29 Minutes |
10.8 |
12.5 |
14.6 |
| % Commute 30-44 Minutes |
4.2 |
4.8 |
6.3 |
| % Commute 45-59 Minutes |
7.0 |
4.2 |
4.1 |
| % Commute 60 + Minutes |
7.7 |
4.6 |
4.4 |
| Average Commute to Work in Minutes |
19.0 |
16.0 |
16.0 |
| Households With Vehicles |
3,103 |
6,817 |
7,734 |
| % With 1 Vehicle |
39.8 |
39.0 |
37.2 |
| % With 2 Vehicles |
34.7 |
37.1 |
37.6 |
| % With 3 Vehicles |
15.7 |
14.7 |
15.5 |
| % With 4 Vehicles |
8.7 |
6.7 |
6.9 |
| % With 5 + Vehicles |
1.1 |
2.5 |
2.8 |
| Number of Vehicles |
6,110 |
12,468 |
14,474 |
| Average Number of Vehicles |
2.0 |
2.0 |
2.0 |
COLFAX COUTY PROPERTY TAX SCHEDULE
RESIDENTAL PROPERTY TAXES
|
COMMUNITY
|
STATE
|
COUNTY
|
SCHOOL
|
CITY
|
HOSPITAL
|
LUNA
|
TOTAL
|
| Cimarron |
|
|
|
|
|
|
|
| Inside Village |
1.556 |
10.350 |
9.852 |
7.650 |
4.250 |
0 |
33.658 |
| Outside Village |
1.556 |
10.350 |
9.852 |
0 |
4.250 |
0 |
26.008 |
| Raton |
|
|
|
|
|
|
|
| Inside City |
1.556 |
10.350 |
9.382 |
10.348 |
0 |
0 |
31.636 |
| Outside City |
1.556 |
10.350 |
9.382 |
0 |
0 |
0 |
21.288 |
| Springer |
|
|
|
|
|
|
|
| Inside Town |
1.556 |
10.350 |
7.554 |
7.650 |
4.250 |
2.405 |
33.765 |
| Outside Town |
1.556 |
10.350 |
7.554 |
0 |
4.250 |
2.405 |
26.115 |
| Maxwell |
|
|
|
|
|
|
|
| Inside Village |
1.556 |
10.350 |
2.305 |
1.757 |
4.250 |
2.405 |
22.623 |
| Outside Village |
1.556 |
10.350 |
2.305 |
0 |
4.250 |
2.405 |
20.866 |
| Eagle Nest |
|
|
|
|
|
|
|
| Inside Village |
1.556 |
10.350 |
9.852 |
1.357 |
4.250 |
0 |
27.365 |
| Outside Village |
1.556 |
10.350 |
9.852 |
0 |
4.250 |
0 |
26.008 |
| Angel Fire |
|
|
|
|
|
|
|
| Inside Village |
1.556 |
10.350 |
9.852 |
3.192 |
4.250 |
0 |
29.200 |
| Outside Village |
1.556 |
10.350 |
9.852 |
0 |
4.250 |
0 |
26.008 |
NOTE: All property taxes are based on 1/3 of the valuation of the property and all
levies are listed in mills.
EXAMPLE: Raton residential property inside the City - $100,000 valuation.
100,000 x 0.33 = 33 x 31.636 =1,043.98 per year
COMMERCIAL PROPERTY TAXES
|
COMMUNITY
|
STATE
|
COUNTY
|
SCHOOL
|
CITY
|
HOSPITAL
|
LUNA
|
TOTAL
|
| Cimarron |
|
|
|
|
|
|
|
| Inside Village |
1.556 |
10.350 |
9.852 |
7.650 |
4.250 |
0 |
33.650 |
| Outside Village |
1.556 |
10.350 |
9.852 |
0 |
4.250 |
0 |
26.008 |
| Raton |
|
|
|
|
|
|
|
| Inside City |
1.556 |
10.350 |
9.490 |
10.887 |
0 |
0 |
32.283 |
| Outside City |
1.556 |
10.350 |
9.490 |
0 |
0 |
0 |
21.396 |
| Springer |
|
|
|
|
|
|
|
| Inside Town |
1.556 |
10.350 |
7.773 |
7.650 |
4.250 |
3.0 |
34.579 |
| Outside Town |
1.556 |
10.350 |
7.773 |
0 |
4.250 |
3.0 |
26.929 |
| Maxwell |
|
|
|
|
|
|
|
| Inside Village |
1.556 |
10.350 |
2.500 |
2.221 |
4.250 |
3.0 |
23.877 |
| Outside Village |
1.556 |
10.350 |
2.500 |
0 |
4.250 |
3.0 |
21.656 |
| Eagle Nest |
|
|
|
|
|
|
|
| Inside Village |
1.556 |
10.350 |
9.852 |
2.225 |
4.250 |
0 |
28.233 |
| Outside Village |
1.556 |
10.350 |
9.852 |
0 |
4.250 |
0 |
26.008 |
| Angel Fire |
|
|
|
|
|
|
|
| Inside Village |
1.556 |
10.350 |
9.852 |
3.260 |
4.250 |
0 |
29.268 |
| Outside Village |
1.556 |
10.350 |
9.852 |
0 |
4.250 |
0 |
26.008 |
NOTE: All property taxes are based on 1/3 of the valuation of the property and all
levies are listed in mills.
EXAMPLE: Raton commercial property inside the City--$200,000 valuation.
200,000 x 0.33 = 66,000/1,000 = 66 x 32.283 = 2,130.68 per year
LARGEST RATON EMPLOYERS
Raton Public Schools
Miners' Colfax Medical Center acute-care facility
City of Raton
Miners' Colfax Medical Center Long-Term Care facility
International Bank
Kmart
Super Save grocery
Morgan Buildings
Southwest Hollow Metal
Rocky Mountain Metals, Inc.
Burlington Northern/Santa Fe Railroad
McDonald's
The Wilson Corporation
NRA Whittington Center
Raton Public Service
Stolar Inc.
United Chevrolet
Gateway Metal Products
U.S. Postal Service
City Market
BTU Block & Concrete
Dairy Queen
New Mexico Highway Department
RATON-AREA WEATHER TABLE
Tabulated between December 1978 and December 2001
|
High |
Low |
Rain Inches |
Snow
Inches |
| Jan |
46 |
14 |
0.37" |
5.7" |
| Feb |
50 |
17 |
0.36" |
5.6" |
| Mar |
56 |
23 |
0.78" |
4.9" |
| Apr |
64 |
29 |
1.05" |
2.2" |
| May |
71 |
39 |
2.49" |
0.3" |
| Jun |
80 |
46 |
2.21" |
---- |
| Jul |
84 |
51 |
3.00" |
---- |
| Aug |
81 |
51 |
3.35" |
---- |
| Sep |
76 |
43 |
1.77" |
---- |
| Oct |
67 |
32 |
1.17" |
1.0" |
| Nov |
54 |
21 |
0.46" |
3.9" |
| Dec |
46 |
15 |
0.42" |
4.1" |
| Year |
65 |
32 |
17.4" |
27.9" |
|
|
NAMES & NUMBERS
Raton Chamber & Economic Development Council, Inc.
100 Clayton Hwy
Raton, NM 87740
Fred Warner, Executive Director
Diane Valdez, Administrator
1-800-638-6161
(505) 445-3689
fax - (505) 445-3680
Website: www.raton.info
Email: ratonchamber@bacavalley.com
Raton City Commission
Joe Apache, Mayor
Jesse Johnson, Mayor Pro-tem
Fred Sparks, Commissioner
Sara Murphy-Kowalski, Commissioner
Raton City Hall
City Manager Pete Mileta, Jr. - (505) 445-9551
Clerk/Treasurer Michael Anne Lannon - (505) 445-9451
Zoning Department, (505) 445-9181
Raton Police Department, Chief Vince Mares - (505) 445-2704
Raton Fire & Emergency Services, Chief David Pasquale - (505) 445-2708
Arthur Johnson Memorial Library, Librarian Thayla Wright - (505) 445-9711
Colfax County Commission
Whitney Hite, Chairman Colfax County Commission
James Moldonado,Vice Chairman Colfax County Commission
Bill Conley, Colfax County Commissioner
Colfax County
County Manager - (505) 445-9661
County Clerk Rayetta LeDoux - (505) 445-5551
Assessor, Adeline Shell - (505) 445-2314
Sheriff's Office, Sheriff Patrick Casias - (505) 445-5561
County Extension Service - (505) 445-8071
New Mexico State Police, Lt. Don Day - (505) 445-5571
Miners' Colfax Medical Center: (505) 445-3661
Acute Care - (505) 445-3661; Long-Term Care - (505) 445-2741
Environment Department - (505) 445-3621
Labor Department (local), Suzie Quintana - (505) 445-2784
Game and Fish - (505) 445-2311
Highway Department - (505) 445-3326
Motor Vehicle Division - (505) 445-3919 or in Santa Fe - (505) 827-2241
Port of Entry - (505) 445-8419
New Mexico Visitor Information Center - (505) 445-2761
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